New App Reality
In 2014 Nokia approached me with a unique problem. The perception of the Windows App store was dramatically different from the reality. Phone shoppers who were once considering cutting edge Nokia handsets were shying away because they mistakenly thought their favorite apps were note on Windows. I researched, wrote, and animated this spot presented at the Mobile World Congress 2014.
This spot was completed in a little less than 9 days from brief to delivery.
App Stores are not about quantity of apps; they are about quality of apps.
Moodboards
Credits
Research, Writing, Art Direction, Animation, Editing: Charles Wood
Sound Design: Houston Snyder