Starbucks + Tweet-A-Coffee Partnership

In 2013 Twitter teamed up with Starbucks to give customers the ability to send a cup-of-joe directly from a Tweet.

For the launch I worked directly with Twitter's Brand Strategy and Starbucks Creative Team to produce a launch spot for the partnership. I worked with Ben Hughes and Adam Patch to write and direct the spot. The spot was so successful - Starbucks integrated it directly into their @replies and used the design language to influence their launch pages and iPhone 3.0 App launch.

Art direction was based on Starbuck's physical gift cards.

Tweet-a-coffee allows you to give the gift of coffee — directly from a Tweet.

Product In-Situ

Now sharing the gift of @Starbucks is as easy as sending a Tweet. http://t.co/UNbkcjRX1s
— Tweetacoffee (@Tweetacoffee) October 28, 2013

My first @tweetacoffee gift has been redeemed by my dear friend and mentor @Caesar_X! #warmfuzzies pic.twitter.com/fxI9X01wO7
— Lauren Hall-Stigerts (@hallstigerts) October 29, 2013

This morning's Toffee Nut White Mocha is courtesy of @His_Protege and #tweetacoffee! pic.twitter.com/x53QqsDHPs
— Sarah Zimmerman (@Zimziminey) November 1, 2013

Press Coverage

Credits

Creative Lead: Charles Wood

Director: Adam Patch

Producer: Charles Wood

Copywriter: Ben Hughes