Starbucks + Tweet-A-Coffee Partnership

In 2013 Twitter teamed up with Starbucks to give customers the ability to send a cup-of-joe directly from a Tweet.

For the launch I worked directly with Twitter's Brand Strategy and Starbucks Creative Team to produce a launch spot for the partnership. I worked with Ben Hughes  and Adam Patch to write and direct the spot. The spot was so successful - Starbucks integrated it directly into their @replies and used the design language to influence their launch pages and iPhone 3.0 App launch.

 Art direction was based on Starbuck's physical gift cards.

Art direction was based on Starbuck's physical gift cards.


Tweet-a-coffee allows you to give the gift of coffee — directly from a Tweet.



Product In-Situ


Press Coverage


Credits

Creative Lead: Charles Wood 

Director: Adam Patch 

Producer: Charles Wood

Copywriter: Ben Hughes