Starbucks + Tweet-A-Coffee Partnership
In 2013 Twitter teamed up with Starbucks to give customers the ability to send a cup-of-joe directly from a Tweet.
For the launch I worked directly with Twitter's Brand Strategy and Starbucks Creative Team to produce a launch spot for the partnership. I worked with Ben Hughes and Adam Patch to write and direct the spot. The spot was so successful - Starbucks integrated it directly into their @replies and used the design language to influence their launch pages and iPhone 3.0 App launch.
Tweet-a-coffee allows you to give the gift of coffee — directly from a Tweet.
Creative Lead: Charles Wood
Director: Adam Patch
Producer: Charles Wood
Copywriter: Ben Hughes